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Debt Settlement Leads Overview
BradSmith
The debate over what makes a good lead can be discussed for hours. The fact is a good lead is a hot commodity, if you can generate good leads then you are in business. Traditionally leads generated over the Internet have a lower contact rate which hurts overall conversions. leads generated from PPC, Social Media or Display Ads all have this issue. Contact rate is a major issue and it does not matter how good your leads are if they can not be reached then they are labeled as bad leads.
To combat low contact rates there are several options. First if you are interested in Internet leads only then you need to make sure you have a lead provider with a good return policy and you are buying leads at the right price. leads should be priced based on the conversion rate. It does not matter if a lead is $50 if you are closing over 20% then they are worth it.
Other options include live transfers, TV or radio leads or direct calls from online media. Which type of lead is best for you?
Debt Live Transfers
Debt live transfers are great in theory and if they lived up to their hype then we would all be in the settlement industry. Issue is that most live transfer providers can not meet the demand in the industry. This creates pressure on the lead provider to provide more volume. In the end lower quality leads are pushed over to meet the needs of live transfer buyers. If you find a good live transfer company then you need to hang on to them and be happy with the volume you are receiving. Finding the perfect match between a consumer meeting your filters and having time to speak to you live is hard to produce.
TV & Radio Leads
These leads are good but do not work for every settlement company. Why? Well not every call is an interested or qualified consumer. Most of these campaigns produce raw calls and the consumer on the other end of the phone just may want to know if you can save their home from foreclosure. Right, you do settlement. Well too bad you probably got charged for that call. A TV or Radio lead that is qualified then transferred to you live should do very well but the added cost of being qualified prior to coming to you is pretty high.
Direct Calls from Websites or Online Ads
These leads have the same concept as TV or Radio Leads but are usually less expensive. A lead provider will drive traffic to their website and push direct call ins. These calls come directly to you like a TV lead. This type of lead is actually considered by some to be better than a TV lead. The online visitor is not solicited but finds the website through organic or paid search. If they like what they see on the website then they call the toll-free number.
In the end a good lead is all about pricing, conversions, delivery and return policy. If you can find each of these in a lead provider then you have a good source.
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